{"id":845,"date":"2023-11-04T21:16:41","date_gmt":"2023-11-04T21:16:41","guid":{"rendered":"https:\/\/brhands.org\/es\/touch-2-2\/"},"modified":"2023-11-04T21:16:41","modified_gmt":"2023-11-04T21:16:41","slug":"touch-2-2","status":"publish","type":"post","link":"https:\/\/brhands.org\/es\/touch-2-2\/","title":{"rendered":"Touch"},"content":{"rendered":"\n<p>\u00bfCo\u0301mo tocara\u0301 actuar? \u00bfQue\u0301 teclas habra\u0301 que tocar? (\u00a1todas, incluso las que no existen!) Y muchos se preguntan \u00bfA quie\u0301n le tocara\u0301 el trozo ma\u0301s grande del pastel? Los ma\u0301s espabilados actuara\u0301n para responder otra pregunta: \u00bfQue\u0301 me toca hacer para ser el que cortara\u0301 el pastel? Si eres de los que piensa que el futuro amanece hoy, considerara\u0301s esto sino\u0301nimo de tendencia: muchos tocan (de manera ruidosa) pero pocos consiguen realmente dar con lo que toca para tocar la fibra ya sea del corazo\u0301n, del cerebro, del esto\u0301mago o del dedo que todo lo compra. \u00bfPor que\u0301? Porque se empen\u0303an en hacer \u201clo que toca\u201d.<\/p>\n\n\n\n<p>Tras an\u0303os en el mercado, siempre me quedara\u0301n dos cosas claras. Primero: no hay que seguir las tendencias, hay que marcarlas y para ello hay que crearlas. Segundo: hay que trabajar para aquellos aspectos que nunca pasan de moda como por ejemplo la emocio\u0301n. Por mucho que estemos rodeados de ma\u0301quinas nos encanta y nos encantara\u0301 que nos toquen, que nos hagan sentir. \u00bfPero co\u0301mo podemos pretender tocar la fibra si no conocemos el lenguaje? Para lograrlo ahora ma\u0301s que nunca hay que hacer los deberes formarse como marketers digitales y para ello nos toca aprender de lo que no sabemos: la materia que compone lo digital (el co\u0301digo). Si bien antes todo se basaba en estrategias puramente audiovisuales, ahora son interactivas. Lo que se lleva ya no es hacer saber, si no hacer hacer y para ello debemos aprender el lenguaje digital, debemos potenciar los perfiles hi\u0301bridos expertos en insights y desarrollo tecnolo\u0301gico. Asi\u0301, como el lenguaje en general nos hace ma\u0301s libres y creativos, si sabemos de lenguaje digital podremos imaginar y liderar el escenario que nos espera. Al marketing le pasa lo mismo que la materia, no se crea ni se destruye, se transforma.<\/p>\n\n\n\n<p>Para seguir liderando hay que seguir con las fases de estimaciones acertadas de resultados y evaluaciones del impacto. Eso si\u0301, con ma\u0301s flexibilidad e inmediatez en la toma de decisiones. No se llevara\u0301n planes de marketing, se llevara\u0301 hacer lo que toca en el momento que toca y no todo el mundo esta\u0301 entrenado para tomar decisiones y crear en un entorno de equilibrio dina\u0301mico. Ganara\u0301n los que este\u0301n entrenados en aprender, es decir, los que aprenden ra\u0301pido. Asi\u0301 que, si preguntan a cerca de las tendencias del futuro, nos tocara\u0301 seguir buscando. \u00bfPsicologi\u0301a o tecnologi\u0301a? \u00a1Una de cada, por favor! Asi\u0301 se consigue el wow ma\u0301s original que tanto emociona y convierte. \u00a1Pero ojo! Hay una tendencia que no cambia con el tiempo: el consumidor no se casa, tontea con sus amantes preferidas (las marcas y las tecnologi\u0301as) porque como dice la cancio\u0301n de Daft Punk \u201cI need something more\u201d.<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"540\" src=\"https:\/\/brhands.org\/es\/wp-content\/uploads\/2023\/11\/imagen-post-touch.jpg\" alt=\"\" class=\"wp-image-554\" srcset=\"https:\/\/brhands.org\/es\/wp-content\/uploads\/2023\/11\/imagen-post-touch.jpg 870w, https:\/\/brhands.org\/es\/wp-content\/uploads\/2023\/11\/imagen-post-touch-480x298.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 870px, 100vw\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCo\u0301mo tocara\u0301 actuar? \u00bfQue\u0301 teclas habra\u0301 que tocar? (\u00a1todas, incluso las que no existen!) Y muchos se preguntan \u00bfA quie\u0301n le tocara\u0301 el trozo ma\u0301s grande del pastel? Los ma\u0301s espabilados actuara\u0301n para responder otra pregunta: \u00bfQue\u0301 me toca hacer para ser el que cortara\u0301 el pastel? Si eres de los que piensa que el [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[13,15,17,16,18,19],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-brands","tag-comunicacion","tag-growth","tag-marketing","tag-redes-sociales","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Touch - Brhands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brhands.org\/es\/touch-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touch - Brhands\" \/>\n<meta property=\"og:description\" content=\"\u00bfCo\u0301mo tocara\u0301 actuar? \u00bfQue\u0301 teclas habra\u0301 que tocar? 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